The installation WHEEL OF NO VALUE draws the viewer into a vortex of saturated color, blending them together to create an assortment of hues. In the world we are familiar with, mass-production never ceases to exist.
We have a tendency to take production for granted, especially advertisement which is seen almost anywhere in society. Taking various ads and organizing them in the form of a color wheel, insignificant flyers and junk mail start to demand attention, engaging the viewers and bringing awareness to the immense size of this piece.
Shown in Sullivan Galleries, downtown Chicago. Featured in SAIC Admission pamphlets of 2013, and SAIC's main website page.
Front Cover SAIC Admission Brochures
Website Front Page Featuring on SAIC Webpage
Oishi Japanese Restaurant
Identity and website for a Japanese fine dining experience. Menu includes fusion recipes for sushi and simple raw ingredients. Professional photography inserted into wireframes.
Juice is best served cold, just like the produce you eat off the vine or straight from the fridge.
Idea: Evolution. The Cold Standard.
We wanted to emphasize Evolution's cold-pressed process instead of pasteurized juice. This campaign let consumers realize that not all juices are created equal.
Agency: FCB Global
MILK LIFE PHOTOSHOOT
In-house photoshoot, styled and shot contemporary vessels with natural lighting.
This became our main visuals to remind the consumers that dairy milk is the original milk in present day.
OISHI JAPANESE RESTAURANT
Identity and website for a Japanese fine dining experience.
Menu includes fusion recipes for sushi and simple raw ingredients. Professional photography inserted into wireframes.
Concept: Ice Cold Summer
Coca-Cola asked us to come up with a way to best portray their new Taste the Feeling campaign for digital and retail.
Since this activation was for the summer, we wanted to keep in mind the feeling of ice cold taste.
STELLA ARTOIS HOLIDAY
Concept: Host a Holiday to Remember. Be Legacy.
We were challenged to pitch new, strategic concepts to the Anheuser-Busch High End beer brands including: Goose Island, Shock Top, and Stella Artois.
Results: The global pitch of all three ABI High End brands was won by FCB Chicago.
MEOW MIX RECORDS
Album covers created to introduce songs in the EDM music genre for Meow Mix Records. The first ever Record Label for Cats.
Money Ninja is a financial app that keeps track of your personal finances through a simple way of budgeting, and staying aware of future spending. It includes new concepts of 'fixed vs. flexible' and 'planned vs. unplanned' spending, helping you stay aware of your past, present, and future expenses.
This quick, efficient app is meant to portray qualities like a ninja. Collaboration with Kristen Youngmen.
LG / NCAA
LG knows all about changing the game. Our state-of-the art appliances and electronics give a visionary like everything you need to keep reinventing what game day entertaining can be.
Idea: For the game changer.
Concept work: We were challenged to break through to the NCAA audience, known for cheering on the game changer. This campaign aims to create the experience right in your own home.
Agency:FCB Global CD: Mandi Bright AD: Mike Domzalski AD: Diana Goh